Google's new battle against net neutrality.

So I wrote a post about Google earlier. I hate to sound like a big critic of Google as they do bring me quality traffic, but, I can’t help myself by bringing up this issue because I am a big fan of net neutrality.

 

 The internet should remain neutral, equal, and open. Online traffic increases by 50 percent each year, which means a lot of exposure for companies who do business online and offline. You see more and more sites loading pages down with advertisements. Now I don’t have a problem with online advertising, I feel if you are spending your own time putting quality content online you have the right to be reimbursed for it. Google, however, is taking this to the next level, not so much with advertising but with preferential treatment for faster access to their traffic.

The internet is a huge market and should be a free market, at least in the USA. Well Google now feels they are allowed to sell traffic and speeds to the highest bidder. They are already in talks with some of the major ISP’s in the US looking to strike deals to grant them front of the line spots on their servers. This threatens the small guy, which this country used to stand up for.  Big business, although sometimes good, is slowly destroying this country. This new option, if put into practice could give these big ISP’s the power to control what their customers can and can’t see. This is very dangerous in many different aspects. More search engines and bigger players on the net seem to be more and more willing to kick net neutrality to the curb to rake in some major dough. I wonder how long it will be until net neutrality is no more?

 

To look further into this check out the following article: